Roof maintenance is the ongoing, unglamorous work that keeps a covering doing its job: clearing moss and organic growth before it holds water against the slate or tile, removing debris and silt from gutters and valleys before they overflow, checking flashings, ridges and verges for early signs of movement, and dealing with anything found before it becomes a leak. Cleaning is part of that, but only the visible part, the point of maintenance is the inspection that goes with it.
A roof does not fail overnight. Moss and lichen build up gradually on north-facing slopes and shaded elevations, roots working under the edges of slates and tiles and holding moisture against them through winter. Gutters and valleys silt up with granules, leaf litter and moss debris a little more each season until a heavy downpour finds nowhere to go and comes over the fascia instead. None of this shows from the pavement. It shows in the loft, on a ceiling, or in a puddle by the back door, usually a year or two after it started.
We treat maintenance as an inspection with cleaning attached, not the other way round. Every visit is recorded with a photographic report, so you can see exactly what condition the roof is in, what we cleared, and what we found while we were up there, a lifted verge, a cracked ridge tile, a flashing starting to open, before it turns into a repair bill. If we find something beyond routine maintenance, we quote it separately at a fixed price rather than folding it into the job unannounced.